Our values

Our values ​​are the essence of our identity. That's what defines us, that's what drives our product development, branding and relationships with our customers, employees and suppliers.


We create simple products; Because simplicity is easy to understand, easy to use and easy to repair if necessary. We believe that simple designs are those that will last over time, that will not become obsolete. We choose to make simple products to encourage people more towards responsible consumerism.

“One day I will find the right words, and they will be simple.” ― Jack Kerouac


We manufacture high quality products. We are all aware that a poor quality product is a terrible allocation of natural resources. From our point of view, it is simply irresponsible to produce goods that have too short a life expectancy. That's why all our products are designed and built to last a lifetime, and probably much longer.

“Quality means doing it right when no one is looking” ― Henri Ford


Friendliness has always been part of our DNA. Relationships between all team members as well as relationships with our customers and suppliers must be friendly at all times. We also want your experience on our website to be user-friendly and fun.

“Winning friends begins with friendliness” ― Dale Carnegie

Our commitment to the environment

As a company, we want to be part of the solution, not the problem. We want to offer an easy choice to anyone who wants to spend their money on responsible products. We strive to ensure that all our products represent the least negative impact for the planet possible. And in order not to take from the planet but also give it back, we plant trees for 1% of every piece of furniture bought on the website.

More about our commitment